Research on Moderating Effects of Social Distance and Unit Familiarity on the Numerosity Effect and Unitosity Effect on the Customers’ Product Size Perception in the Cross Border E-Commerce

Autor:	Inwoo Nam, Yiran Lin
Rok vydání:	2020
Předmět:	business.industry Social distance Numerosity adaptation effect Advertising Product (category theory) Size Perception E-commerce Psychology business Unit (housing)
Zdroj:	International Business Journal. 31:59-87
ISSN:	2465-9738 1598-2718
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a1863bb0e828bfca79467fb13efa0c69 https://doi.org/10.14365/ibj.2020.31.4.3 Zobrazit plný text záznamu