How Does Congruence between Self-Construal and Recommendation Message Affect Product Evaluation?: The Moderating Role of Product Conspicuousness

Autor:	Ji-Min Kang, Nan-Hee Jeong, Se-Bum Park
Rok vydání:	2021
Zdroj:	Journal of Channel and Retailing. 26:73-95
ISSN:	2383-9694 1226-9263
DOI:	10.17657/jcr.2021.01.31.4
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a1146693e1f08621b890d853712558c7 https://doi.org/10.17657/jcr.2021.01.31.4 Zobrazit plný text záznamu