| Popis: |
This chapter argues for peculiarities of intercultural communication with such a closed society as Iran. It starts from an interesting and comprehensive analysis of what is regarded to be ‘intercultural communication' that is crucial important for the touristic sphere. To narrate the phenomenon on the intercultural communication within Iran, this chapter aims to reveal that though communication process within the Iranian society is based upon the tradition and religion, the country is tolerant and friendly to the foreigners. The necessity is for the people who visit the country to understand the difference between the Eastern and Western cultures and traditions. The communication in the Eastern society is based on the ancient customs and foundations, but the communication in the Western society is characterized by technological and rational knowledge of the world. Finally, this chapter attempts to propose a new understanding of communicational process in Iran, which will create possibilities for mutual understanding and cooperation with this country. |
