The Role of Regulatory Focus and Fit in Attribute-Based Evaluation of Apparel Products

Autor:	Jonghan Hyun
Rok vydání:	2017
Předmět:	Bearing (mechanical) business.industry law Regulatory focus theory Clothing business Value (mathematics) Industrial organization law.invention
DOI:	10.31274/itaa_proceedings-180814-379
Popis:	The purpose of this study is to investigate the role of regulatory focus and fit in evaluation of apparel products bearing certain attributes. Our findings suggest that promotion-focused consumers attach more value to apparel products bearing attractive attributes, whereas prevention-focused consumers attach more value to apparel products bearing must-be attributes.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a0e25ad5f791dfb49f27a454df9bba77 https://doi.org/10.31274/itaa_proceedings-180814-379 Zobrazit plný text záznamu