| Popis: |
This chapter focuses on field campaigning. While doorknocking or phonebanking may appear analogue in the digital age, twenty-first-century field campaigns are about more than generic voter outreach. Data is meant to be central to these practices but as will be shown, there is little consistency in how parties collect or employ data in their field campaigns. Nonetheless, the field campaigns provide significant insight into how political parties are evolving, including the continued blurring between members and supporters. Given Australian parties are focussed on persuasion, field campaigns are the key channel that two of the Australian parties use to persuade voters and it is seen as increasingly important in the other. This suggests campaign organisation in Australia differs from what is evident elsewhere and this is largely a product of compulsory voting. |
