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Problem statement: Cage culture has become a popular aquaculture syst em nowadays. In the recent statistics provided by DOF, the cage cul ture system has generated almost USD 400 m (RM 1.39 b) of income per year. In order to further int ensify this economic activity the Ministry of Agriculture and Agro-based Industry (MOA) through the DOF has zoned the aquaculture industry via Aquaculture Industry Zone (ZIA) Programs throughout Malaysia. Cage culture system seems to have the ability to be a catalyst in enhancing the econo my level of local people but it is well known that certain problems must be overcome first before the potential can be clearly seen. Thus the main focus of this study is to clarify all the potentials and problems faced by the cage culture system entrepren eurs in running their aquaculture activity. Approach: The research approach for this study was a qualita tive case study that provided an in-depth description of potentials and issues in aquaculture industry in t he district of Kuala Pahang, Malaysia. Data was gained using a Focus Group Discussion (FGD) among the cage culture system entrepreneurs guided by an interview guide. A total of 10 cage culture entrepreneurs were selected as the FGD members. The questions served as a guide, but allowed respondents freedom and flexibility in their answer s. The findings were in descriptive analysis. Results: The cage culture system was found to provide bette r income that lead to a higher quality of life for the entrepreneurs, positive intangible val ues existed among the entrepreneurs; experiences ha ve taught them to become self independent. There were problems identified such as no independence in selecting the fingerlings, environmental problems s eem to burden them, unstable pellet price, no official agreement between them and the government emphasizing the portion of the river is given to them for running their business and lot of bureaucr acies that the entrepreneurs need to face. Conclusion/Recommendations: Based on the results gained, it can be concluded th at even though cage culture industry proved to enhance the level o f income and quality of life, a number of problems must be overcome first to further enhance their lev el of income and quality of life. Therefore, it is a need that the related agencies to provide more fina ncial supports help to solve the environmental problems and further develop their administration a spects to reduce issues such as bureaucracy and official agreement. |