ALTERING LANDSCAPES IN THE PHARMA WORLD AN ANALYSIS OF THE PANDEMIC-INDUCED CHANGES IN THE PHARMACEUTICAL INDUSTRY, ALONG WITH A CASE STUDY ON THE GROWTH TRENDS OF 'CIPLA' - A LEADING INDIAN-BASED MULTINATIONAL PHARMA BRAND

Autor: Sidhant Gupta
Rok vydání: 2022
Zdroj: INDIAN JOURNAL OF APPLIED RESEARCH. :76-84
DOI: 10.36106/gjra/9002509
Popis: Interning at the marketing team of Emcure Pharmaceuticals Ltd. Pune, India, in June 2022, I researched on changing trends in the global pharma sector due to the ongoing pandemic. While individual pharma rms navigated several of these amendments, some alterations were steered industry-wide and exterior aspects, including public and government involvement, also inuenced the shaping of the new normal healing situation, which are discussed here. Further, this white paper analyzes the current and future trends of the Indian pharmaceutical world including - the market value of the sector, pharma exports and imports from which nations, the advantages faced by this industry and the investments in research and development within this sector as a percentage of pharmaceutical sales. This report talks about the establishment of Cipla; the brand's core values; its robust progress in India as well as in its prime international markets of North America and South Africa in terms of - branded prescriptions, trade generics and consumer wellness, digital leap and revenue enhancement. It concludes with information on the pandemic-centric new operating models leapfrogging the pharma world, the fresh technological skills adopted by the industry to enhance future growth and the rethinking of strategies for progress.
Databáze: OpenAIRE