Franchising and intellectual capital: A franchisee’s perspective

Autor:	John Stanworth, Anna Watson
Rok vydání:	2006
Předmět:	Entrepreneurship Conceptual framework Management of Technology and Innovation Value (economics) Perspective (graphical) Franchise Business Marketing Management Information Systems Intellectual capital
Zdroj:	The International Entrepreneurship and Management Journal. 2:337-349
ISSN:	1555-1938 1554-7191
DOI:	10.1007/s11365-006-0005-0
Popis:	Various studies have focused on the reasons for franchising. Most studies have concentrated principally on the franchisors’ motivations for franchising, with only a few exploring franchising as a route to self-employment. This paper seeks to provide a conceptual framework which examines the value of franchising to franchisees, employing an intellectual capital perspective. It is suggested that the (perceived) value of the franchise system is unlikely to remain static over time, and that the perceived benefits of franchise systems will vary according to both system and franchisee attributes.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::a0781b3b717b0e229409c3eeec592890 https://doi.org/10.1007/s11365-006-0005-0 Zobrazit plný text záznamu Full text from SpringerLink