Analysis Factors of Intention to Use Music as a Service Application: A Case Study of Spotify Application
| Autor: | Robertus Nugroho Perwiro Atmojo, Hanny Juwitasary, William Febrianto, Yakob Utama Chandra, Lay Christian |
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| Rok vydání: | 2018 |
| Předmět: |
Service (business)
Electronic business media_common.quotation_subject 05 social sciences 050801 communication & media studies Intention to use 02 engineering and technology Unified theory of acceptance and use of technology 0508 media and communications 020204 information systems Value (economics) 0202 electrical engineering electronic engineering information engineering Analysis factors Habit Marketing Psychology Research question media_common |
| Zdroj: | 2018 International Conference on Computer, Control, Informatics and its Applications (IC3INA). |
| DOI: | 10.1109/ic3ina.2018.8629521 |
| Popis: | Music as a service in Indonesia is adapting swiftly in the society. It continues to grow and help people to enjoy the songs. One of the example is Spotify, where listeners enjoy and find easy access to use this service application. The listeners also need to provide other facilities to listen to the music from Spotify. This research inquires the factors to support the intention to use music as a service application. The research was conducted using a quantitative research approach to obtain data from 247 respondents who actively use the music as a service application. The research question in this study is: what factors help customers to accept and adopt music as a service? The results of this study are facilitating condition, price value, and habit are really influential factors in the value for intention to use the music as a service application. The model used in this study is the Unified Theory of Acceptance and Use of Technology (UTAUT) model. |
| Databáze: | OpenAIRE |
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