Narratives of technology consumption in the face of marketplace discrimination

Autor:	Geraldine Rosa Henderson, Benét DeBerry-Spence, Joseph Cherian, Akon E. Ekpo
Rok vydání:	2018
Předmět:	Marketing Consumption (economics) Economics and Econometrics Battle Consumption practices business.industry Process (engineering) Lived experience media_common.quotation_subject 05 social sciences Information technology Face (sociological concept) 050105 experimental psychology 0502 economics and business 050211 marketing 0501 psychology and cognitive sciences Narrative Business and International Management business media_common
Zdroj:	Marketing Letters. 29:451-463
ISSN:	1573-059X 0923-0645
Popis:	This study presents a phenomenological inquiry into the lived experiences of discriminated consumers to understand how they liberate themselves from offline marketplace discrimination. We explore the critical role that information technology plays to facilitate this process, revealing how discriminated consumers use technology to prepare for battle offline, temporarily seek refuge online, and withdraw permanently online. Our findings have implications to the technology consumption literature by highlighting how discriminated consumers may adopt technological consumption practices that allow them to successfully navigate the marketplace.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9fdb6225919ed69f09a63b3df63f6b8c https://doi.org/10.1007/s11002-018-9475-4 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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