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A correlational study on Facebook investigated the relationship between virtual intergroup contact and general attitudes toward diverse out-groups. A so-called Facebook application retrieved objective data about the intercultural composition of participants' Facebook networks. The exact percentage of out-group friends correlated significantly with more favorable out-group attitudes. This relationship was mediated by humanitarian-egalitarian values, suggesting that having intercultural friends on Facebook is positively linked to value orientations, which in turn are associated with more favorable intergroup attitudes. In addition, identification with one's own national group and real-life experience abroad did not moderate the results. Overall, although causation cannot be inferred because of the correlational design of our study, results suggest that virtual intergroup contact may positively affect attitudes. |
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