The Role of Risk Preferences in Pay-to-Bid Auctions

Autor: Brennan C. Platt, Joseph Price, Henry Tappen
Rok vydání: 2013
Předmět:
Zdroj: Management Science. 59:2117-2134
ISSN: 1526-5501
0025-1909
Popis: We analyze a new auction format in which bidders pay a fee each time they increase the auction price. Bidding fees are the primary source of revenue for the seller but produce the same expected revenue as standard auctions (assuming risk-neutral bidders). If risk-loving preferences are incorporated in the model, expected revenue increases. Our model predicts a particular distribution of ending prices, which we test against observed auction data. The degree of fit depends on how unobserved parameters are chosen; in particular, a slight preference for risk has the biggest impact in explaining auction behavior, suggesting that pay-to-bid auctions are a mild form of gambling. This paper was accepted by Peter Wakker, decision analysis.
Databáze: OpenAIRE