A Multimedia Analysis of Persuasion in the 2016 Presidential Election: Comparing the Unique and Complementary Effects of Political Comedy and Political Advertising
| Autor: | Calvin R. Coker, Joel Lansing Reed, Freddie J. Jennings, Benjamin R. Warner, Josh C. Bramlett, Joshua P. Bolton |
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| Rok vydání: | 2018 |
| Předmět: |
Persuasion
Presidential election Communication media_common.quotation_subject 05 social sciences Echo (computing) Media studies 050801 communication & media studies Comedy GeneralLiterature_MISCELLANEOUS 0506 political science Test (assessment) Politics 0508 media and communications Political science 050602 political science & public administration Criticism media_common Political advertising |
| Zdroj: | Mass Communication and Society. 21:720-741 |
| ISSN: | 1532-7825 1520-5436 |
| DOI: | 10.1080/15205436.2018.1472283 |
| Popis: | In this study, we test the indirect and conditional persuasive effects of a broadcast media echo chamber by combining political campaign attack ads with mockery and criticism on a late-night comedy... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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