Use of a corporate culture index for strategic planning

Autor: Rinne T. Martin, R. Henry Migliore
Rok vydání: 1994
Předmět:
Zdroj: Strategic Change. 3:95-105
ISSN: 1099-1697
1086-1718
DOI: 10.1002/jsc.4240030206
Popis: The culture of an organization is important. Survival into the 21st century is not guaranteed. Therefore, organizations must adapt. Culture has an impact on how change takes place. This article proposes a method to measure culture. How culture can be managed within the strategic planning process is covered.
Databáze: OpenAIRE