Use of a corporate culture index for strategic planning
Autor: | Rinne T. Martin, R. Henry Migliore |
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Rok vydání: | 1994 |
Předmět: | |
Zdroj: | Strategic Change. 3:95-105 |
ISSN: | 1099-1697 1086-1718 |
DOI: | 10.1002/jsc.4240030206 |
Popis: | The culture of an organization is important. Survival into the 21st century is not guaranteed. Therefore, organizations must adapt. Culture has an impact on how change takes place. This article proposes a method to measure culture. How culture can be managed within the strategic planning process is covered. |
Databáze: | OpenAIRE |
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