Predictive validity of unidimensional and multidimensional measures of involvement in the tourism research
Autor: | James F. Petrick, Duk-Byeong Park, Hyungsuk Choo |
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Rok vydání: | 2021 |
Předmět: | |
Zdroj: | Current Issues in Tourism. 25:2143-2158 |
ISSN: | 1747-7603 1368-3500 |
DOI: | 10.1080/13683500.2021.1944993 |
Popis: | This study compares the unidimensional and multidimensional measures of involvement by examining their predictive validity on satisfaction and loyalty. By adopting the three-step approach comparing... |
Databáze: | OpenAIRE |
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