Predictive validity of unidimensional and multidimensional measures of involvement in the tourism research

Autor: James F. Petrick, Duk-Byeong Park, Hyungsuk Choo
Rok vydání: 2021
Předmět:
Zdroj: Current Issues in Tourism. 25:2143-2158
ISSN: 1747-7603
1368-3500
DOI: 10.1080/13683500.2021.1944993
Popis: This study compares the unidimensional and multidimensional measures of involvement by examining their predictive validity on satisfaction and loyalty. By adopting the three-step approach comparing...
Databáze: OpenAIRE