A review and evaluation of market orientation research in an emerging African economy

Autor:	Samuel Ato Dadzie, Charles Blankson, Stanley Coffie
Rok vydání:	2018
Předmět:	Marketing Market economy Strategy and Management 0502 economics and business 05 social sciences Market orientation 050211 marketing Business Emerging markets Organizational performance 050203 business & management
Zdroj:	Journal of Strategic Marketing. 28:565-582
ISSN:	1466-4488 0965-254X
DOI:	10.1080/0965254x.2018.1555546
Popis:	The paper synthesizes the level of strategic market orientation of firms operating in the emerging economy of Ghana over the last two decades. It dwells on market orientation studies in general, an...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9f87bd0be0fddf3a5ac222b392d0508a https://doi.org/10.1080/0965254x.2018.1555546 Zobrazit plný text záznamu