How do people perceive graphical risk communication? The role of subjective numeracy

Autor:	Michael Siegrist, Carmen Keller, Vivianne H.M. Visschers, Rebecca Hess
Rok vydání:	2011
Předmět:	genetic structures Absolute number Strategy and Management media_common.quotation_subject education General Engineering General Social Sciences Gaze Risk perception Numeracy Perception Risk communication Eye tracking Visual attention Safety Risk Reliability and Quality Psychology Social psychology psychological phenomena and processes media_common Cognitive psychology
Zdroj:	Journal of Risk Research. 14:47-61
ISSN:	1466-4461 1366-9877
DOI:	10.1080/13669877.2010.488745
Popis:	This study aims to evaluate directly how a graphical risk ladder is perceived and how this perception is related to people’s subjective numeracy. Gaze durations and frequencies were used to examine visual attention. Participants (N = 47) appeared to focus on the target risk information, whereas referential information was less attended. Subjective numeracy was negatively correlated with total watching time and the absolute number of gaze events. Results suggest that participants with low subjective numeracy have more difficulty in comprehending the graph, and that they process the graphical information less efficiently than the participants with high subjective numeracy. In addition, the position of referential risks on risk ladders could influence people’s risk perception. Based on these findings, we provide some implications for the design of risk communication graphs and for the use of graphs in informing persons with low subjective numeracy about risks.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9f725e577e9b962b6884ad02457a82f2 https://doi.org/10.1080/13669877.2010.488745 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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