| Autor: |
Stefan Schmid, Cigdem Polat |
| Rok vydání: |
2018 |
| Předmět: |
|
| Zdroj: |
MIR Series in International Business ISBN: 9783319740881 |
| DOI: |
10.1007/978-3-319-74089-8_6 |
| Popis: |
China-based Lenovo has managed to become the number-one seller of personal computers (PCs) in five major PC markets. To achieve this goal, the company has repeatedly chosen to grow via acquisitions, joint ventures and strategic alliances. The present case study provides an overview of Lenovo’s internationalization path and highlights the objectives and motives underlying the firm’s expansion strategy. It shows why Lenovo embarked on an inorganic growth strategy, although it had successfully established itself through organic growth on the Chinese market in previous years. The case study also outlines the company’s approach in meeting some of the major challenges in post-acquisition management. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
|
