The Impact of Fantasy Football Participation on NFL Attendance

Autor:	Todd M. Nesbit, Kerry A. King
Rok vydání:	2009
Předmět:	Attendance Economics Survey data collection Advertising Football Fantasy human activities General Economics Econometrics and Finance Trade association Anecdotal evidence Public finance
Zdroj:	Atlantic Economic Journal. 38:95-108
ISSN:	1573-9678 0197-4254
Popis:	The fantasy sports industry, primarily led by fantasy football, has reportedly grown to 18 million unique players generating over $2 billion dollars annually according to the Fantasy Sports Trade Association. Anecdotal evidence suggests that this impressive growth is also generating increased interest for the sports on which the games are based. We use survey data from the ESPN Sports Poll to determine whether fantasy football participation increases NFL game attendance. The results suggest that fantasy football participants are not only more likely to attend at least one game per year, but also that they attend between 0.22 and 0.57 more games per season.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9f65166c019298487c201ef8d8d9aa7d https://doi.org/10.1007/s11293-009-9202-x Zobrazit plný text záznamu Full text from SpringerLink