A Study on the Influence of Product Attributes of Smart Device on User Acceptance: Mediating Effect of Utilitarian and Hedonic Motivation

Autor: Ho-Taek Yi, Jong-Ho Huh, Kyung-Ho Kim, Ji-Bum Jung
Rok vydání: 2015
Předmět:
Zdroj: The Journal of the Korea Contents Association. 15:454-468
ISSN: 1598-4877
DOI: 10.5392/jkca.2015.15.04.454
Databáze: OpenAIRE