European Men's Club Football in the Eyes of Consumers: The Determinants of Television Broadcast Demand

Autor:	Marta Ferreira Dias, Paulo Mourao, Anthony Macedo
Rok vydání:	2022
Předmět:	Economics Econometrics and Finance (miscellaneous)
Zdroj:	Journal of Sports Economics. 24:579-623
ISSN:	1552-7794 1527-0025
Popis:	Using stated preferences, this study estimates the determinants of television broadcast demand for current European men's club football competitions and a hypothetical European Super League. The results suggest that demand increases for most competitions with the consumer's level of interest, the accessibility to the matches, and the consumer being fan of a club playing in that competition. No support to the uncertainty-of-outcome hypothesis is found, as perceived competitive balance does not increase demand for most competitions. Conversely, the perception of quality of game played tends to be a more important driver of demand, influencing more competitions and having a larger impact.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9f23282ac2b31f2fcfba4a1eab559e79 https://doi.org/10.1177/15270025221143982 Zobrazit plný text záznamu