Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model
| Autor: | Nornajihah Nadia Hasbullah, Zurina Patrick, Hainnuraqma Rahim, K. K. Ramachandran |
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| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | International Journal of Academic Research in Business and Social Sciences. 13 |
| ISSN: | 2222-6990 |
| DOI: | 10.6007/ijarbss/v13-i2/16308 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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