The Impact of Online Promotions on Online Impulsive Buying Behavior: Mediating Effects of Perceived Value, Positive Emotion, and Moderating Effects of Online Reviews

Autor:	Chiang-Kuo Tu, Chii-Huei Jean, Yue Huang, Kuan-Wei Wu
Rok vydání:	2017
Předmět:	Positive emotion Psychology Social psychology Value (mathematics)
Zdroj:	Topics in Economics, Business and Management (EBM).
ISSN:	2523-1723
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9ed5996617e02a2d098aa95f83257769 https://doi.org/10.26480/icemi.01.2017.280.282 Zobrazit plný text záznamu