The Impact of Online Promotions on Online Impulsive Buying Behavior: Mediating Effects of Perceived Value, Positive Emotion, and Moderating Effects of Online Reviews
Autor: | Chiang-Kuo Tu, Chii-Huei Jean, Yue Huang, Kuan-Wei Wu |
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Rok vydání: | 2017 |
Předmět: | |
Zdroj: | Topics in Economics, Business and Management (EBM). |
ISSN: | 2523-1723 |
Databáze: | OpenAIRE |
Externí odkaz: |