| Popis: |
Communication is fundamentally a toolbox of symbols used to create meaning in society. Its existence is a necessity spawned by circumstantial and society's contingencies at every turn. It is the reason languages, cues, imageries, and symbols—the building blocks of communication—continue to evolve with the times. The ritual of this dynamism is precipitated by a number of factors like socio-cultural identity crisis, economic and political variables, etc. This transitional socialisation continues to surge in the digital space of multi-platforms and the internet. Thus, this chapter attempts to evaluate the tenders of communication in the digital space, its influence on cultural identity, and the place of Africa in the narrative. The study submits that although the global nature of communication is believed to have overbearing influence on the continent's outlook, Africa being a culturally strong entity can outsource to the rest of the world and into the digital space its numerous rich cues, symbols, and signs to give the cultural identifiers indelibility and relevance on the global map. |
