Packaging design based on corporate identity, ideologically supporting the existing concept of the cafe 'People.Coffee'
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2022 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2023/vr/vr23-1194 |
| Popis: | Ð ÑезÑлÑÑаÑе ÑабоÑÑ Ð±Ñл Ñоздан обновленнÑй ÑиÑменнÑй ÑÑÐ¸Ð»Ñ Ð´Ð»Ñ Ð·Ð°Ð²ÐµÐ´ÐµÐ½Ð¸Ñ ÐºÐ°Ñе «ÐÑди.ÐоÑе», коÑоÑÑй вÑделÑÐµÑ Ð·Ð°Ð²ÐµÐ´ÐµÐ½Ð¸Ðµ ÑÑеди аналогиÑнÑÑ , поддеÑÐ¶Ð¸Ð²Ð°ÐµÑ Ð²Ð¸Ð·ÑалÑнÑÑ Ð¸Ð´ÐµÐ½ÑиÑноÑÑÑ Ð¿ÑоÑÑÑанÑÑва, оÑоÑмленного в ÑÑиле «кемпинг» и ÑооÑвеÑÑÑвÑÐµÑ ÑовÑеменнÑм ÑенденÑиÑм дизайна заведений, ÑпеÑиализиÑÑÑÑÐ¸Ñ ÑÑ Ð½Ð° коÑе. Ð ÑÐ°Ð¼ÐºÐ°Ñ Ð¿ÑоекÑа ÑазÑабоÑан новÑй логоÑип, новÑй ÑиÑменнÑй ÑÑилÑ, и, на его оÑнове, новÑе ноÑиÑели ÑиÑменного ÑÑилÑ, а Ñакже ÑазÑабоÑана ÑиÑÐ¼ÐµÐ½Ð½Ð°Ñ Ð¿Ð¾Ð´Ð°ÑоÑÐ½Ð°Ñ Ñпаковка Ð´Ð»Ñ ÐºÐ°Ð¿ÑÑлÑного коÑе. Ðажной ÑоÑÑавлÑÑÑей ÑабоÑÑ ÑвлÑеÑÑÑ Ð¿Ð¾Ð´ÑобнÑй анализ аналогов в ÑÑеÑе заведений, ÑпеÑиализиÑÑÑÑÐ¸Ñ ÑÑ Ð½Ð° коÑе, коÑоÑÑй позволил поÑÑÑоиÑÑ ÑникалÑнÑÑ, обоÑнованнÑÑ ÐºÐ¾Ð½ÑепÑиÑ, на оÑнове коÑоÑой ÑÑоÑмиÑовалоÑÑ Ð´Ð¸Ð·Ð°Ð¹Ð½-ÑеÑение. As a result of the work, an updated corporate identity was created for the cafe "People of coffee", which distinguishes the institution from similar ones, maintains the visual identity of the space decorated in the style of "camping" and corresponds to modern design trends of coffee-specializing establishments. Within the framework of the project, a new logo, a new corporate identity, and, based on it, new corporate identity carriers have been developed, as well as a company gift packaging for capsule coffee has been developed. An important component of the work is a detailed analysis of analogues in the field of establishments specializing in coffee, which allowed us to build a unique, grounded concept on the basis of which a design solution was formed. |
| Databáze: | OpenAIRE |
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