The Effects of a Salespersons’ Credibility on Other Salespersons and Sales Managers

Autor: George W. Wynn
Rok vydání: 2015
Předmět:
Zdroj: Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170510
DOI: 10.1007/978-3-319-17052-7_73
Popis: Selling is one of the major institutions in a viable competitive economy. The number of sales‐ persons in the United States has grown by more than one million since 1980 and now numbers approximately seven million (Storholm 1982). Each year some 180,000 new university and college graduates join the ranks of salespeople (Futrell 1981). A large majority of these new salespeople will be employed as industrial salespersons.
Databáze: OpenAIRE