Cross-Cultural Examination of Relationship Quality

Autor:	Patricia M. Doney, James M. Barry
Rok vydání:	2011
Předmět:	Marketing Value (ethics) Individualistic culture media_common.quotation_subject Collectivism Services marketing Interpersonal communication Service provider Structural equation modeling Quality (business) Business Business and International Management media_common
Zdroj:	Journal of Global Marketing. 24:305-323
ISSN:	1528-6975 0891-1762
DOI:	10.1080/08911762.2011.602321
Popis:	This study of relationship quality contributes to the field of global industrial services marketing by examining relational and economic determinants and an outcome of relationship quality in a cross-cultural setting. The sample includes 202 buyers of industrial services from 42 countries. A conceptual model is proposed and tested using structural equation modeling. The study concludes that a buyer's expectation of continuity with a service provider is influenced more by relationship quality than by perceived economic value. Relationship quality, in turn, is impacted by perceived economic value, relationship bonds, and relationship investments. Results partially confirm the interpersonal predispositions of collectivist cultures. For example, buyers from collectivist cultures place significantly more emphasis on relationship investments than do buyers from individualist cultures. These findings have important implications for marketing theory and practice.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9e5ed32d31fefc23fc827dbff34097a1 https://doi.org/10.1080/08911762.2011.602321 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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