Identification of Potentials for the Personalization of Products

Autor:	Manfred Dangelmaier, Anette Weisbecker, Lesley-Ann Mathis, Daniel Ziegler
Rok vydání:	2021
Předmět:	Service (systems architecture) Identification (information) Computer science Order (business) business.industry User journey New product development Use case Product (category theory) business Data science Personalization
Zdroj:	Advances in Creativity, Innovation, Entrepreneurship and Communication of Design ISBN: 9783030800932 AHFE (18)
DOI:	10.1007/978-3-030-80094-9_26
Popis:	Individualization is considered a megatrend in postmodern societies. The markets react with the individualization of products. However, many approaches fail after considerable sums have already been invested. Therefore, this paper presents a benefit-oriented method to identify potentials for the personalization of products. It first accompanies the product through its life cycle (product journey) in order to identify various users and then these users on their user journey in order to observe the product experience. From these observations, a set of ideas for personalization is derived, which together with the associated benefits represent the personalization potential. The method has successfully been tested by individuals and teams in face-to-face workshops and online events using scenarios from the mobility, construction and service sectors. The learning effort is low. The personnel input per analysis amounts to approx. 150 h. The method is to be further evaluated using concrete use cases in industrial practice.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9e35896f07673383bb08a4bd3ba3bee8 https://doi.org/10.1007/978-3-030-80094-9_26 Zobrazit plný text záznamu