Developing a brand heritage model for time-honoured brands: extending signalling theory

Autor:	Hanqun Song, Jong-Hyeong Kim
Rok vydání:	2021
Předmět:	Signalling theory Tourism Leisure and Hospitality Management 0502 economics and business 05 social sciences Geography Planning and Development 050211 marketing Advertising Business 050212 sport leisure & tourism
Zdroj:	Current Issues in Tourism. 25:1570-1587
ISSN:	1747-7603 1368-3500
DOI:	10.1080/13683500.2021.1926441
Popis:	Numerous time-honoured brands have been authenticated by governments and other organizations; however, there is little understanding of this special but important type of brand. Drawing on signalli...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9e0930a388eb21d86cce90710f8d5fc7 https://doi.org/10.1080/13683500.2021.1926441 Zobrazit plný text záznamu