Exploring store format development and its influence on store image and store clientele – the case of IKEA’s development of an inner-city store format

Autor:	Aylin Wispeler, Leonie Wolf, Ulf Johansson, Jens Hultman
Rok vydání:	2017
Předmět:	Marketing Economics and Econometrics 05 social sciences Store format Advertising Business model Inner city 0502 economics and business 050211 marketing Business Business and International Management 050203 business & management Consumer behaviour
Zdroj:	The International Review of Retail, Distribution and Consumer Research. 27:227-240
ISSN:	1466-4402 0959-3969
DOI:	10.1080/09593969.2017.1314867
Popis:	A changed technological landscape and radically changed consumer behavior are forcing retailers to rethink their business models, retail formats, and retail offerings. The global retailer IKEA is no exception in this development. Recently, the traditional IKEA format, which has been so successfully duplicated across the world over the years, has been complemented with other formats that are new and innovative for IKEA. Based on an empirical investigation of consumer perceptions of the store format development in Hamburg-Altona, Germany, the present study explores format development and its influence on store image and clientele, considering also the purpose of visiting IKEA and how this seems to have changed with the introduction of the new format. We also discuss the core aspects of the IKEA formats, and the fact that although some things have changed, others have stayed the same to preserve the IKEA image.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9d7bff78971398e8e421d11f2f1990e2 https://doi.org/10.1080/09593969.2017.1314867 Zobrazit plný text záznamu