Autor: |
Y. G. Usenko |
Rok vydání: |
2022 |
Předmět: |
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Zdroj: |
Scientific notes of the Russian academy of entrepreneurship. 21:77-81 |
ISSN: |
2073-6258 |
DOI: |
10.24182/2073-6258-2022-21-3-77-81 |
Popis: |
Profit growth is considered an economically justified indicator of business success. In conditions of high competition of goods and services of small and medium–sized businesses, the sales department acts as a key component that ensures the sale of products and, accordingly, determines the profitability of the company. The creation of methodological tools to improve the efficiency of the sales department is a popular applied task of modern scientific research.The article is devoted to the problem of improving the efficiency of the sales department. The author states that the creation of a progressive plan allows you to increase sales. The purpose of the article is to describe the author’s methodology for using a multi&stage progressive sales plan as an effective tool for improving the efficiency of managers. The novelty of the research lies in the development of a multi–component comprehensive sales plan that allows to increase the company’s profit by creating conditions for the formation of sustainable motivation of managers. |
Databáze: |
OpenAIRE |
Externí odkaz: |
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