A Study on Effectiveness of Google Virtual Tour on Business Promotions

Autor:	Syed Mohammad Ghouse, T. Narayana Reddy, J. S Ravikumar
Rok vydání:	2018
Předmět:	Virtual tour Digital marketing business.industry media_common.quotation_subject 05 social sciences Customer needs Product (business) Promotion (rank) 0502 economics and business 050211 marketing Business Market share Marketing 050212 sport leisure & tourism media_common
Zdroj:	Asian Journal of Management. 9:548
ISSN:	2321-5763 0976-495X
DOI:	10.5958/2321-5763.2018.00086.0
Popis:	Digital marketing is the more convenient way for companies to convey its messages to customers more efficiently and effectively. Digital marketing helps the companies to meet its customer needs to achieve its goals and objectives in an estimated time period (Beatrice Sion, Cezar Mihalcescu, 2001). For promoting any kind business there are many ways available with the use of digital source including Google Virtual Tour. This opportunity has increased an advancement of Google Virtual Tour in any kind of business in its promotional activities. As my study speaks about the effectiveness of Google Virtual Tour on business promotions. So I am, analyzing the current market and identify that, how effectively marketing is done by using Google Virtual Tour as a promotional activity to attract and to reach the targeted customers. Even to understand the level of acceptance of Google Virtual Tour in the market. The main purpose of promoting business is to gain market share and to achieve organizational goals and objectives successfully. Promoting is the one more reason for the business to stand as a leader in the market and to encourage the sales of a particular product and services.
Databáze:	OpenAIRE
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