The cognitive psychological process of brand consumption journey: The perspective of neuromarketing

Autor:	Mingliang Chen, Ying Xie, Yutong Liu, Andi Liang
Rok vydání:	2021
Předmět:	Consumption (economics) Process (engineering) Mental process Neuromarketing Perspective (graphical) Cognition Psychology General Economics Econometrics and Finance Cognitive psychology
Zdroj:	Advances in Psychological Science. 29:2024-2042
ISSN:	1671-3710
DOI:	10.3724/sp.j.1042.2021.02024
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9d0de8a66a5de66ef406edcd2a64ada6 https://doi.org/10.3724/sp.j.1042.2021.02024 Zobrazit plný text záznamu