Japanese Backpacking: The Emergence of a New Market Sector—A Queensland Case Study

Autor:	Bruce Prideaux, Hideki Shiga
Rok vydání:	2007
Předmět:	Point of difference education.field_of_study Population Adventure Preference Market sector Geography Market segmentation Tourism Leisure and Hospitality Management Cross-cultural Marketing Socioeconomics education Tourism
Zdroj:	Tourism Review International. 11:45-56
ISSN:	1544-2721
DOI:	10.3727/154427207784771879
Popis:	This article reports on a study of Japanese backpackers conducted in Queensland, arguing that this backpacker sector has a range of characteristics that differ from Western backpackers who, to date, have constituted the main representatives of this segment visiting Australia. The research identified a number of areas where the characteristics of Japanese backpackers varied from those of the overall backpacker population in Australia. One major point of difference was the emphasis placed by this market segment on learning English and a preference for activities that focused on the environment rather than other activities such as soft adventure.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9cf1a2acd9723fe8259eeca40b786c76 https://doi.org/10.3727/154427207784771879 Zobrazit plný text záznamu