Advertising patriotism: The 'Yo Soy El Army' campaign and the politics of visibility for Latina/o youth

Autor:	Irene Garza
Rok vydání:	2015
Předmět:	Cultural Studies History Economic growth Military recruitment Sociology and Political Science media_common.quotation_subject Psychological nativism Ethnic group Gender studies Militarism Nationalism Politics Patriotism Sociology Citizenship media_common
Zdroj:	Latino Studies. 13:245-268
ISSN:	1476-3443 1476-3435
Popis:	Today’s young Latina/os have come of age in a decade marked by war, rising nativism, and economic crisis. As the fastest growing group of young people in the United States, they have been identified by the US military as a primary target of current and future long-term recruitment strategies. In this article, I examine the “Yo Soy El Army” campaign, a Latino-directed recruitment initiative of the US Army (2001–2005), to consider how ethnic marketing shapes, distills, and otherwise reveals important insights about citizenship, nationalism, and patriotism for Latina/o youth in the post-9/11 era.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9ccc2194b57e886f50a3fcb4f790a22d https://doi.org/10.1057/lst.2015.13 Zobrazit plný text záznamu Full text from SpringerLink