Understanding How Competing Products of Different Quality Tiers Affect Consumer Purchase and Return Decisions and the Implications to E-Commerce Platform Growth
Autor: | Jisu Cao, Sha Yang, Chunmian Ge |
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Rok vydání: | 2022 |
Předmět: | |
Zdroj: | SSRN Electronic Journal. |
ISSN: | 1556-5068 |
DOI: | 10.2139/ssrn.4156939 |
Databáze: | OpenAIRE |
Externí odkaz: |