Understanding How Competing Products of Different Quality Tiers Affect Consumer Purchase and Return Decisions and the Implications to E-Commerce Platform Growth

Autor: Jisu Cao, Sha Yang, Chunmian Ge
Rok vydání: 2022
Předmět:
Zdroj: SSRN Electronic Journal.
ISSN: 1556-5068
DOI: 10.2139/ssrn.4156939
Databáze: OpenAIRE