Pengaruh Promosi Online Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada Industri Yunita Meubel

Autor:	Denisa Anataya Harliyana, Usman Moonti, Agil Bahsoan, Radia Hafid, Sudirman Sudirman
Rok vydání:	2023
Zdroj:	Journal of Economic and Business Education. 1:107-114
ISSN:	2963-508X 2963-5160
DOI:	10.37479/jebe.v1i1.18686
Popis:	This study aims to determine the effect of online promotion and service quality on consumer purchasing decisions in the Yunita Furniture Industry, Lolak Village, Lolak Sub-district, Bolaang Mongondow Regency. This study uses quantitative research with multiple linear regression statistical analysis, t-test, and F-test. Data collection technique applies questionnaires. The results show that online promotion and service quality have a significant effect on consumer purchasing decisions in the Yunita Furniture Industry, Lolak Village, Lolak Sub-district, Bolaang Mongondow Regency, which is indicated by the value of the regression equation obtained by the price Fcount =4.28 and Frable= (0.95) (1,23) = 91.464, which means Eount F Count F Table according to the test criteria that the regression equation above is significant.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9c756b9ed42ea7cc4a73582985e20137 https://doi.org/10.37479/jebe.v1i1.18686 Zobrazit plný text záznamu