The cultural-economic model and public relations in the Middle East: An examination of the Islamic banking system in Kuwait

Autor:	T. Kenn Gaither, Ali Jamal Al-Kandari
Rok vydání:	2014
Předmět:	Marketing Value (ethics) Organizational Behavior and Human Resource Management Middle East business.industry Communication media_common.quotation_subject Fatalism Islamic studies Islam Public relations Idealism Political science Spirituality Kinship Social science business media_common
Zdroj:	Public Relations Review. 40:33-41
ISSN:	0363-8111
DOI:	10.1016/j.pubrev.2013.11.003
Popis:	This article adopts the cultural-economic model of public relations practice to analyze the communications through the websites of three prominent Islamic banks in Kuwait. The analysis extrapolates Islamic value orientations including respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to the eternal life and spirituality and idealism. The orientations are then examined relative to public relations practice in the Middle East. The study advances the understanding of Islam and public relations in the Middle East, an understudied region in public relations literature, and illuminates the relationship between religion and public relations. It concludes with observations to guide public relations projects directed toward Muslims in the Middle East for professionals and scholars.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9c0e48e96313d227f3d9dab7b4d2fcf3 https://doi.org/10.1016/j.pubrev.2013.11.003 Zobrazit plný text záznamu Full Text from ScienceDirect