Petty in Pink: Clothing Color Moderates Audience Perceptions of a Female Politician’s Verbal Aggression

Autor:	Patrick Rice, Loni Covington, Adam S. Richards
Rok vydání:	2021
Předmět:	Linguistics and Language Sociology and Political Science Social Psychology business.industry media_common.quotation_subject Context (language use) Clothing Language and Linguistics Education Anthropology Perception Verbal aggression business Psychology Social psychology media_common
Zdroj:	Journal of Language and Social Psychology. 41:270-287
ISSN:	1552-6526 0261-927X
DOI:	10.1177/0261927x211045372
Popis:	This research assessed whether the color of a female politician’s clothing affected perceptions of her verbal aggression. In the context of Kamala Harris attacking Donald Trump, a 2 (color: pink vs. gray) × 2 (verbal aggression: low vs. high) experiment was conducted. While wearing pink, participants perceived Harris as more competent and reported more message-consistent perceptions if she used low rather than high verbal aggression. While wearing gray, high rather than low verbal aggression was perceived more favorably.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9be5dc8f6953175560dd2a4f0b5981c7 https://doi.org/10.1177/0261927x211045372 Zobrazit plný text záznamu