Growing old and living alone: perceptions of preventive health services

Autor:	Jonna Holland, Amy Risch Rodie
Rok vydání:	2011
Předmět:	Service (business) education.field_of_study Social stigma business.industry media_common.quotation_subject Population Public relations Loyalty Health belief model Marketing business education Psychology Independent living Target market Consumer behaviour media_common
Zdroj:	Journal of Management & Marketing in Healthcare. 4:113-121
ISSN:	1753-304X 1753-3031
DOI:	10.1179/175330311x12943314049574
Popis:	With a growing population of elderly consumers, marketers and providers of health-related services need to understand the motivations and perceptions influencing the actions of this increasingly important target market. This investigation draws from both the consumer behavior and health literatures to examine participation in a preventive health service designed to enable independent living. Empirical findings showed that motivating factors, including perceptions of susceptibility (risk), seriousness of the consequences and benefits of the service, and the barriers (i.e. lack of awareness and perceived social stigma) were significant predictors of participation in a preventive health service. User participation and satisfaction with core benefits significantly influenced continuing loyalty and positive word-of-mouth. Implications for marketing managers of preventive health services in general and personal emergency response systems in particular are outlined.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9b9d092d5092f1a8a0872f85454f4bd7 https://doi.org/10.1179/175330311x12943314049574 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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