Improving Library Instruction in Marketing Research: A Model

Autor:	Alice C. Littlejohn, A. Craig Hawbaker
Rok vydání:	1988
Předmět:	Marketing Class (computer programming) Knowledge management Research strategies business.industry Computer science ComputingMilieux_COMPUTERSANDEDUCATION Mathematics education business Marketing research Library instruction Marketing science Education
Zdroj:	Journal of Marketing Education. 10:52-62
ISSN:	1552-6550 0273-4753
DOI:	10.1177/027347538801000210
Popis:	At the University of Arizona, four class sessions on library instruction are integrated into a graduate marketing research course. In addition to general research strategies, secondary sources and online databases are taught. Teams of students complete assignments, culminating in a marketing report on an industry. Students evaluate the experience.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9b35057f173c39341b9485c235a01cc5 https://doi.org/10.1177/027347538801000210 Zobrazit plný text záznamu