Pengaruh Kualitas Layanan dan Kepercayaan Terhadap Keputusan Loyalitas Nasabah

Autor:	Rosa Jatnika Sari, Ine Aprianti
Rok vydání:	2020
Předmět:	Service quality education.field_of_study Variables media_common.quotation_subject Population Loyalty business model Likert scale Test (assessment) Loyalty Statistics education Statistic Mathematics media_common
Zdroj:	JEMPER (Jurnal Ekonomi Manajemen Perbankan). 2:77
ISSN:	2656-632X 2655-2922
DOI:	10.32897/jemper.v2i2.377
Popis:	The purpose of this study was to determine the effect of service quality, trust and loyalty.. The methodology of data collection is conducted through a questionnaire using a Likert scale. The population is the customer of Bank Negara Indonesia and the samples are taken from 84 respondents. The analysis includes validity test, reliability test, statistical test, classic assumption test and SPSS test. The findings from SPSS 20 statistic program tool show the independent variable test which is service quality and trust (X) is 0.750 or 75%. The results of multiple linear equations show that there is a positive and significant impact between service quality on customer loyalty, t count of 12,331 which means t count>t table (12,331>1,66365) with a significance of 0,000t table (11,147>1,66364) with a significance of 0.000
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9b2045111d49e286617a55bac16e92f6 https://doi.org/10.32897/jemper.v2i2.377 Zobrazit plný text záznamu