Data Transparency: Concerns and Prospects [Point of View]

Autor:	Nikolaos Laoutaris
Rok vydání:	2018
Předmět:	Trace (semiology) Point (typography) Check-in Social network business.industry Analytics Internet privacy Revenue Tracking (education) Electrical and Electronic Engineering Business model business
Zdroj:	Proceedings of the IEEE. 106:1867-1871
ISSN:	1558-2256 0018-9219
DOI:	10.1109/jproc.2018.2872313
Popis:	The question of “how far” technologies and business models of the web should go into collecting personal data of unassuming, or at best moderately informed citizens, appears to be one of the most timely questions of our times. Indeed, whenever we read a news article, “like” a page on a social network, or “check in” to a popular spot, our digital trace collected, processed, fused, and traded among myriads of tracking, analytics, advertising, and marketing companies becomes an ever more accurate descriptor of our lives, our beliefs, our desires, our likes and dislikes. The resulting revenue from marketing and advertising activities driven by the digital traces of millions of people is what funds the free online services we have come to rely upon.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9af626edba36776f3695cffc58efc17b https://doi.org/10.1109/jproc.2018.2872313 Zobrazit plný text záznamu