The Interface Between Marketing and Finance: Integrated Management in an Unstable World

Autor:	George M. Zinkhan, F. Christian Zinkhan
Rok vydání:	1997
Předmět:	Process (engineering) Interface (Java) Business decision mapping Economics Business Management and Accounting (miscellaneous) Face (sociological concept) Neoclassical economics Construct (philosophy) Constant (mathematics) Finance Integrated management Management
Zdroj:	Managerial Finance. 23:3-21
ISSN:	0307-4358
Popis:	Human existence is characterized by discontinuities, chaos, instabilities, constant changes, and paradoxes (Firat and Venkatesh, 1996). A challenge to social scientists is to construct theories which explain human behavior, given the plurality and complexity of human behavior. At the same time, business decision makers face the challenge of managing in an environment of constant change and flux. The economist, Joseph Schumpeter (1943), described this process well
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9aeb0d3ca372cf18fee984cfbce0c7d7 https://doi.org/10.1108/eb018648 Zobrazit plný text záznamu