The Synergistic Effect of Sales Discount and Mobile Advertising: How KOL Influence Online Education Community Purchases

Autor:	Jiao Ge, Jinyu Guo
Rok vydání:	2022
Zdroj:	Lecture Notes in Computer Science ISBN: 9783031050138
DOI:	10.1007/978-3-031-05014-5_20
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9a83f917bb40ca745cc2b74e5a0cb23f https://doi.org/10.1007/978-3-031-05014-5_20 Zobrazit plný text záznamu