Viewing cross trends and strategies in China: competition within the global wine market

Autor:	David E. Smith, Steven Fleisher, Per Jenster, Darryl J. Mitry
Rok vydání:	2012
Předmět:	Competition (economics) Wine Globalization Economy business.industry Chinese market Global strategy International trade Chinese economy China business General Business Management and Accounting Wine industry
Zdroj:	International Journal of Business and Globalisation. 8:20
ISSN:	1753-3635 1753-3627
DOI:	10.1504/ijbg.2012.043969
Popis:	International competition within the wine industry has increased significantly in the opening decade of this century. This article focuses on China’s wine market and the role of China in global competitive strategies. The phenomenal growth of the Chinese economy inspired global wine suppliers to enter the Chinese market. The global wine suppliers entered with the hope of gaining a market stronghold in a rapidly growing national economy of 1.3 billion people. Similarly, China’s wine producers have been expanding their own production and marketing of products from Chinese ventures. These cross trends in China and the implications are explored while examining China’s marketplace and competition under open global markets.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::9a7e46b03e3ce54d0a3edcab84e70dd0 https://doi.org/10.1504/ijbg.2012.043969 Zobrazit plný text záznamu