Exploring The Foundations Of Trust
| Autor: | Paul C.N. Michell, James E. Lynch, John Reast |
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| Rok vydání: | 1998 |
| Předmět: | |
| Zdroj: | Journal of Marketing Management. 14:159-172 |
| ISSN: | 1472-1376 0267-257X |
| DOI: | 10.1362/026725798784959417 |
| Popis: | We investigate the literature on trust, and identify twenty-two variables associated with trusting behaviour. We model these variables around the four dimensions of probity, equity, reliability and satisfaction, the first two relating to the behavioural and the others to the cognitive elements of trust. An exploratory study finds a high correlation between levels of trust and variables within each of these dimensions. Our model appears to have high explanatory power. |
| Databáze: | OpenAIRE |
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