| Autor: |
D. Karthik, Rakesh Basant |
| Rok vydání: |
2016 |
| Předmět: |
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| Zdroj: |
ACCUFLOW: Commercialization Deal |
| ISSN: |
2633-3260 |
| DOI: |
10.1108/case.iima.2020.000040 |
| Popis: |
The case describes the situation faced by the chairperson of CIIE with respect to commercialization of an innovation of one of the incubatee companies. The incubatee had been working on a prototype of a flow monitor for IV fluids since his diploma days and won the competition organized by CIIE for the best innovation worthy of commercialization. The case describes the problem of nurses spending considerable time in monitoring the administration of IV drugs and the solution that the innovator had developed to reduce the monitoring burden. The case also chronicles the development of infusion systems, a rival method of reducing the burden that was expensive and not well adopted in India. The dilemma that the chairperson is facing is vis-à-vis a marketing and distribution deal that a pharmaceutical company involved in mentoring of the project had offered. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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