Examining the Role of Sustainability and Green Strategies in Channels: Evidence from the Franchise Industry

Autor:	Aaron Gleiberman, Hyo Jin (Jean) Jeon
Rok vydání:	2017
Předmět:	Marketing business.industry media_common.quotation_subject 05 social sciences Distribution (economics) Context (language use) Salient 0502 economics and business Sustainability Corporate social responsibility 050211 marketing Profitability index Franchise business Publicity 050203 business & management media_common
Zdroj:	Journal of Marketing Theory and Practice. 25:189-199
ISSN:	1944-7175 1069-6679
DOI:	10.1080/10696679.2016.1270766
Popis:	This research represents an initial attempt at uncovering specific potential underlying mechanisms that drive the impact of corporate social responsibility (CSR) on firm profitability. We concentrate on the oil and gas distribution industry, which operates primarily within a franchise context, as well as within an industry that receives heavy attention from the popular press regarding environmentally impactful actions. Results support hypotheses, demonstrating a salient need for managers to properly execute their CSR strategies, and responses to potentially damaging publicity, such as the filings of an EPA suit.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::99e2dae4b93eab8f8e96f83b65580337 https://doi.org/10.1080/10696679.2016.1270766 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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