Autor:	Jim Fong
Rok vydání:	2013
Předmět:	Strategic planning Market research Marketing management business.industry Marketing business Marketing research Marketing strategy Marketing mix Relationship marketing Marketing science
Zdroj:	New Directions for Adult and Continuing Education. 2013:89-100
ISSN:	1052-2891
Popis:	Today's programs and delivery methods in continuing education for the adult student are evolving due to changing needs, competition, and new markets and technologies. The marketing infrastructure, including staffing, budgeting, and processes such as customer relationship marketing and market research, must be in alignment with changing needs.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::99dec16e535091d06d767bd9842754ab https://doi.org/10.1002/ace.20077 Zobrazit plný text záznamu Plný text ve formátu PDF